Marketing Automation Manager

Company: ALINITI
Location: Hamilton
Posted on: September 12, 2023

Job Description:

Our client, Kaivac, is seeking a Marketing Automation Manager to join their team!Kaivac is a leading manufacturer of science-based hygienic cleaning systems. We deliver world-class products to the Janitorial/Sanitation industry that not only are easy to use but the cleaning is backed by science.Dont just clean it, KAIVAC it.***THIS IS NOT A REMOTE POSITION***The Marketing Automation Manager leads the day-to-day execution of marketing campaigns, initiatives, and data flow.The Minimum Requirements for the Marketing Automation Manager are:

• A deep understanding of email automation programs REQUIRED
• Experience with Pardot, Zoom Info, Salesforce a PLUS
• Experience with marketing automation REQUIRED
• Bachelor's degree in a related field or the equivalent years of experience in the marketing field REQUIRED
• Experience with digital marketing REQUIRED
• Data Management REQUIREDThe Key Accountabilities of the Marketing Automation Manager are:
  • Executes and tracks marketing campaigns that enhance the ability to attract and retain business.
  • Maintains data health and integrity to ensure complete, accurate, and actionable data flow between systems and departments.
  • Compiles and analyzes marketing data and reports to gauge campaign effectiveness and insights that drive constant, measurable improvement of marketing efforts.
  • Develops and maintains the ability to visualize the lead flow of customer journey and optimize capability to nurture and convert leads into opportunities.
  • Leads utilization and optimization of marketing technology that supports scalability and impact on the organization.

Keywords: ALINITI, Hamilton , Marketing Automation Manager, Executive , Hamilton, Ohio