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Marketing Automation Manager

Company: ALINITI
Location: Hamilton
Posted on: September 12, 2023

Job Description:

Our client, Kaivac, is seeking a Marketing Automation Manager to join their team!Kaivac is a leading manufacturer of science-based hygienic cleaning systems. We deliver world-class products to the Janitorial/Sanitation industry that not only are easy to use but the cleaning is backed by science.Dont just clean it, KAIVAC it.***THIS IS NOT A REMOTE POSITION***The Marketing Automation Manager leads the day-to-day execution of marketing campaigns, initiatives, and data flow.The Minimum Requirements for the Marketing Automation Manager are:

  • A deep understanding of email automation programs REQUIRED
  • Experience with Pardot, Zoom Info, Salesforce a PLUS
  • Experience with marketing automation REQUIRED
  • Bachelor's degree in a related field or the equivalent years of experience in the marketing field REQUIRED
  • Experience with digital marketing REQUIRED
  • Data Management REQUIREDThe Key Accountabilities of the Marketing Automation Manager are:
    • Executes and tracks marketing campaigns that enhance the ability to attract and retain business.
    • Maintains data health and integrity to ensure complete, accurate, and actionable data flow between systems and departments.
    • Compiles and analyzes marketing data and reports to gauge campaign effectiveness and insights that drive constant, measurable improvement of marketing efforts.
    • Develops and maintains the ability to visualize the lead flow of customer journey and optimize capability to nurture and convert leads into opportunities.
    • Leads utilization and optimization of marketing technology that supports scalability and impact on the organization.

Keywords: ALINITI, Hamilton , Marketing Automation Manager, Executive , Hamilton, Ohio

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