Product Manager

Company: Finn Corporation
Location: Hamilton
Posted on: November 25, 2022

Job Description:

Description:
The Product Manager is an expert for the assigned product line and is responsible for management of the product life cycle ensuring that products remain profitable and meet end users' needs and expectations. The position manages the product communication process and ensures changes are effectively communicated to internal and external customers as well as company stakeholders. The position acts as the voice of the customer, working cross-functionally across all areas of the business and through research with end users to deliver new products, product line extensions and changes that meet the company's financial goals.

Essential Duties and Responsibilities

• Co-ordinates, manages and executes strategies in all aspects of the product life cycle, including product ideation, changes and development, in order to meet strategic objectives including margin and revenue goals.
  
• Serves as the primary contact within the organization for product requests, changes, suggestions or recommendations from field personnel, customers and end users. Collects data and evaluates, segments and prioritizes input to assist in making recommendations for product changes and enhancements.
  
• Monitors and reports on product performance to ensure achievement of company goals and priorities.
  
• Manages all pricing activities including: new product introductions, product updates/changes, enhancements, new options and general price increase requirements.
  
• Works closely with Marketing and Communications Management to drive product awareness to achieve targeted sales goals.
  
• Develops strategies to drive product success, including market position, product quality and pricing as well as cost reduction initiatives.
  
• Manages the Special Equipment (SE) Request process. Evaluates product request opportunities and works closely with Engineering, Operations and Finance teams to review costs to set prices and manage product profit margins. Advises internal customers on status of requests in a timely manner.
  
• Monitors and manages product margins by working closely with Finance department to evaluate costs to determine/recommend price adjustments.
  
• Collaborates and works closely with Engineering and new product development teams to communicate end user needs and considerations through detailed and well planned strategies in order to drive successful product launches.
  
• Conducts competitive analysis including management of database containing competitive product offerings, specifications, features and benefits as well as pricing database, discounts, collateral and communications.
  
• Organizes, plans, supports and conducts professional training sessions and presentations for meetings, seminars, associations as well as dealer personnel and end customers.
  
• Participates in industry associations, attends seminars and collaborates with industry influencers to enhance and share knowledge, remaining abreast of best practices, trends and new technologies. Attends national and regional conferences, trade shows and industry meetings to promote the Finn brand and gain insightful knowledge to assist the organization.
  
• Conducts market research activities and coordinates field testing to evaluate product acceptance and determine target markets, key opportunities. Evaluates strategic fit and makes recommendations based upon customer feedback.
  
• Monitors key trends through warranty return process, customer service reports and interaction with internal and external customers. Reports on trends and makes recommendations to address product issues.
  
• Assists in the development and updating of marketing tools including: websites, videos, collateral, presentations, apps, etc.
  
  
  Requirements:
  Qualifications
  
  
• Bachelor's degree in Business or Engineering with 5+ years experience.
  
• Ability to understand, interpret and communicate detailed product characteristics with high technical aptitude.
  
• Goal and task oriented. Ability to manage multiple tasks and deliver results.
  
• Meticulous attention to detail with excellent organizational, customer service and follow-up skills.
  
• Successful sales/product experience in erosion control or compact equipment industry preferred.
  
  Working Environment/ Physical Demands / Hours / Travel
  
  
  
• Work usually performed in an office setting or customer setting.
  
• Hours may vary and will require evening, overtime and weekend work depending on business needs
  
• Ability to utilize personal computer, e-mail, copier, fax, phone, and other standard office equipment
  
• Ability to travel as required by role (up to 25% of the time).
  
• Ability to speak to and hear customers and/or employees via phone and in person.
  
• Body motor skills sufficient to enable incumbent to move from one office location to another
  
  
  PI195789653

Keywords: Finn Corporation, Hamilton , Product Manager, Executive , Hamilton, Ohio