Regional Director of Marketing and Communications

Company: Miami University
Location: Hamilton
Posted on: November 19, 2021

Job Description:

Regional Director of Marketing and Communications
Miami University
Middletown, OH and Hamilton, OH

Regional Public Relations: Regional Director of Marketing and Communication will work with a dynamic team of talented design, web, and communication staff for Miami University Regionals, the regional system of Miami University. Reporting to the Senior Director of Academic Communications and working closely with Senior Regional Director of External Relations and Communications, the Regional Director of Marketing & Communication will provide strategic vision and leadership for enrollment marketing, alumni, donor and external constituent communication, and advertising by creating and administering a comprehensive and multi-channeled marketing structure with the goal of increasing student enrollment, retention, and tuition and donor revenue, while positively shaping and raising Miami University Reg ionals identity, profile, and visibility within local and regional markets.

In collaboration with the Vice President and Chief Communications and Marketing Officer, the Dean of the College of Applied Arts and Sciences, and the Regionals Director of External Relations and Communications will have the following duties:

Job Requirements:
Plan, manage, and execute a fully-integrated marketing plan using varying media, including but not limited to: digital, web, social, print, voice, text, chat and video as well as event marketing; manage schedules, creative development, stakeholder involvement, and execution of projects, while ensuring that deliverables are on-time and on-budget; understand emerging media and convey information and content in ways that engage and excite constituents; oversee relationship with marketing agencies, and manage negotiation, purchasing and production of print and digital collateral.

Research, develop and maintain a command of the competitive environment, advances in higher education, and technology to strengthen market share; leverage systems and tools available to effectively develop audience-centric marketing to attract prospective students, cultivate interest, and influence choice with key audiences; coordinate with internal and external stakeholders systematic processes to capture and cultivate student leads through SEO and SEM strategies, event marketing, social media platforms, search tactics, website behavioral engagement platforms, and the university's CRM.

Work closely with a team of marketing, communication, and design professionals and ensure their development as skilled project and process managers to execute high impact initiatives for the Regionals and foster a creative, collaborative, and energized work environment; plan and manage annual marketing, PR and communication budget.

Work closely with the Director of Brand Management and Strategy and the Director of Creative Services to develop and execute a sub brand for Miami Regionals. Coordinate creative and content development within the Miami Regionals and university brands to promote Miami Regionals; consult with college content experts to generate, share and leverage fresh content, new visuals, and new faculty and student profiles on an ongoing basis; write and edit content. Work in partnership with the University News team to share Regionals' good news as well as crisis communications and weather-related information.

Evaluate marketing and communication campaigns for impact, effectiveness, and iterative planning, especially digital campaigns, to increase yield from and return on investment of recruitment marketing; calculate and analyze cost per lead, cost per enrollment, total acquisition cost per student, conversion rates of leads by marketing channel, and other metrics as the measures of impact and value creation.

Serves on the Regional Enrollment Management Leadership Team, the Strategic Enrollment
Management Council, and other committees and teams as assigned; aligns Regionals marketing, branding, and tactics within university brand, policies and practice, and coordinates as necessary with University Communication and Marketing.
Other duties as assigned.

Required: Bachelor's degree from an accredited institution in marketing, advertising, journalism, communication, public relations or business field. At least seven years of professional experience in marketing, advertising, communication or related experience. Experience developing marketing or communications campaigns. Position is not eligible for H-1B sponsorship.

Consideration may be given to candidates with: Master's degree in communications, marketing, journalism or related field; experience in public relations, marketing or communications at the level of director; experience working with higher education; able to work late hours and weekends and represent Miami Regionals within the community at various events Experience with multicultural marketing and communications; experience in a highly collaborative environment working with colleagues and peers to achieve enrollment, revenue generation, fundraising or similar goals; excellent written and oral communication skills; experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening and emotional intelligence.
Application Instructions:
Submit cover letter and resume.
Inquiries may be directed to Kelli Bray.
Screening of applications begins October 29, 2021 and continues until the position is filled.

Miami University is committed to creating an inclusive and effective teaching, learning, research, and working environment for all.
For more information on Miami University's diversity initiatives, please visit the Office of Institutional Diversity & Inclusion webpage. For more information on Miami University's mission and core values, please visit the Mission and Core Values webpage.

Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. - Miami University prohibits harassment, discrimination and retaliation on the basis of sex/gender (including sexual harassment, sexual violence, sexual misconduct, domestic violence, dating violence, or stalking), race, color, religion, national origin (ancestry), disability, age (40 years or older), sexual orientation, gender identity, pregnancy, status as a parent or foster parent, military status, or veteran status in its recruitment, selection, and employment practices. Requests for all reasonable accommodations for disabilities related to employment should be directed online or to 513-529-3560.

As part of the University's commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University's Annual Security & Fire Safety Report online, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2225. - Criminal background check required. - All campuses are smoke- and tobacco free.

Miami University is committed to providing up-to-date information from the Department of Labor to our applicants for employment.

Keywords: Miami University, Hamilton , Regional Director of Marketing and Communications, Executive , Hamilton, Ohio