Director of Marketing

Company: Hamilton Caster
Location: Hamilton
Posted on: July 31, 2022

Job Description:

You will be responsible for driving brand performance and market share by developing and implementing marketing plans that deliver results. In this role, you'll create the future with us by contributing to brand and product strategy creation while owning and implementing annual plans. Additionally, you will be a critical leader in developing and implementing the corporate communications strategy to drive brand awareness and support product launches. -You'll also partner with our sales, engineering, and operations teams to generate demand in the market and profitable long-term growth.Reports directly to the President, (the former VP of Marketing).Founded in 1907, Hamilton Caster & Mfg. Co. is a family-owned and managed B2B manufacturer located outside of Cincinnati, Ohio. -Hamilton Caster specializes in the manufacturing of massive industrial casters, wheels, and material handling carts and trailers for the aerospace, automotive, and heavy manufacturing industries. -We sell our products nation-wide to leading U.S. manufacturers. www.HamiltonCaster.com - -www.CartsAndTrailers.comHamilton Caster recently moved into a new state-of-the-art manufacturing facility and offices. - -We are looking for an outstanding Director of Marketing to join our organization who exhibits a strong work ethic, is results-driven, and someone who works well with others. - - - -HERE'S HOW THE MAREKTING DIRECTOR WILL ROLL

• Deliver the Results -- You will develop and execute marketing and business development strategies based on strong customer and market landscape insights. - -
• Drive Marketing - You will drive the company's digital marketing strategies including developing and optimizing the company websites and social media outreach; develop social media and online advertising strategies; monitor performance, through Google analytics and alerts, and adjust to meet changing market conditions.
• Generate Leads - As Chief of Lead Generation, you will develop and manage effective lead generation campaigns leveraging Hamilton's strong brand position and many new product introductions.
• Be Strategic and Analytical - -We will look to you to be insightful and data-driven, capable of contributing at the strategic level and also able to help build at the tactical level. As an established marketing leader, you will be customer-centric and naturally curious with a sense for solving problems to push beyond the status quo.
• Create the Future -- With strong leadership, you will work with the other senior leaders to shape a growth plan for the next 2-3 years and ensure the long-term health of the Hamilton brand. -HERE'S WHAT IT TAKES TO ROLL WITH THE BEST
  • Bachelor's degree in marketing, communications, business administration or related field is required.
  • Must have 6+ years experience in B2B product marketing, digital marketing, advertising, campaign management. -Marketing experience related to equipment is preferred.
  • Strong knowledge of industrial marketing vehicles, digital marketing, and marketing fundamentals, particularly high-impact B2B promotions, advertising, and business development.
  • Expert in lead generation strategies and tactics. - - -
  • Strong leadership & communication skills, both written and verbal plus the ability to present information, both analytically and creatively, to all levels of the organization.
  • Experience partnering with cross-functional teams and external agency partners.
  • Demonstrated excellent analytical, organizational, interpersonal, communication, and presentation skills.
  • Strong strategic mindset that translates to business results.
  • A track record of creative drive and a passion for nurturing great ideas that will build upon the Hamilton brand in the marketplace.
  • Entrepreneurial spirit, humility, a servant mindset and a passion for winning.Physical Requirements---
    • Effective communicator, both listening and speaking.
    • Prolonged periods sitting at a desk and working on a computer.
    • Occasional standing, walking, or stooping.
    • Ability to travel up to 20% of time supporting trade shows and occasional distributor and customer visits.This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be added at any time with or without notice.Benefit and Company Information
      • Medical, Dental, and Life Insurance
      • 401k Participation
      • Short-Term and Long-Term Disability Insurance
      • Vacation and Paid Holidays
      • Education Assistance
      • Compensation based upon experience.
      • This position is salaried, full-time, and exempt.
      • This position is onsite with hours 8:00a - 5:00p, Monday-Friday. -Equal Opportunity Employer/Veterans/Disabled

Keywords: Hamilton Caster, Hamilton , Director of Marketing, Advertising , Hamilton, Ohio